Social Media has changed the world… a cliché but true. Wouldn’t it have been fascinating if social media had existed back in history? You can just imagine what Oscar Wilde would have done with Facebook or Twitter, though I guess the number of characters would have been frustrating for him.
I still like to think he would get more followers than Justin Bieber though! And what about the great industrialists of the time? Isambard Kingdom Brunel might have tweeted something like “just finished designing the Clifton Suspension Bridge, please like my page.” It amuses me to think how historical figures may have used social media but just how important is social media to your business?
It wasn’t so long ago that it didn’t even exist and businesses still managed to trade with each other so what’s the big fuss? That’s true, but the mere fact that it exists means that there are now extra channels available that you can use to promote your business and if you don’t do it, you can be pretty sure that your competitors will be.
The word social suggests that these are tools for building relationships and keeping your friends/colleagues/associates aware of what you have been up to. All of this is true but don’t under estimate the power that social relationships can have with helping to build and grow your business.
This doesn’t mean that you cynically litter your Facebook, Twitter and LinkedIn accounts with promotional messages. People will soon get tired of that and before you know it you will find yourself unfriended!! There is a balance to strike here and how your business manages its social media output is important in terms of the image that you want to convey to both your friends and your customers.
Like it or not (see what I did there!) social media is here to stay and everybody from big businesses to small business owners are using social media as part of their marketing strategy. So what are the benefits? Here are a few for you to think about;
- Through social media platforms like Facebook, Twitter, Linkedin etc you can start to differentiate yourself from your competitors through your profile and the type of posts that you make
- You can share content through blog posts, articles and videos which help demonstrate your expertise in the field that you are in and make you the go-to person for that product or service
- You can connect with people across the world sharing your ideas, building friendships and creating trust so that people will want to do business with you
- Through the creation of fan pages you can showcase your business and target your audience effectively
All very good I hear you mutter but when am I going to find the time to do all this? This is a problem that most businesses face and this is where Colins-IT can help you.
Ever since the launch of social media Colins-IT has been monitoring its trends, understanding its impact and measuring what works and what doesn’t. We have helped several businesses by managing their social media so that they can concentrate on what they do best…running their business.
We have helped businesses grow their numbers of followers, showcase their products and services, and helped them generate more traffic to their websites and get new sales leads. Don’t just take our word for it. Here is what one of our customers has said about our social media management service;
“Colins-it has been managing my social media for a few weeks now and I have seen my numbers of followers on Twitter increase dramatically over this time. Having Colins-it manage your social media for you is a massive time saver and the articles that they source and post for you definitely add to your credibility and show you as an influencer in your field. I would recommend this cost effective service to anyone who wants to use social media effectively as part of their marketing strategy.”
We can manage your social media for as little as £58 +VAT so call us now on 0800 107 7782 and, to paraphrase Oscar Wilde, get to understand ‘The Importance of Being….Social’
Click here for more info - http://www.colins-it.co.uk/Social-Media-Management.html
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